June 8, 2022

08:06

Priscila Peixoto – From Amazon Agency

MANAUS – In allusion to the LGBTQIA+ pride month, the CENARIUM MAGAZINE will use during the month of June, the ‘icon’ with the colors that represent and celebrate the community. The initiative is part of the company’s guidelines of welcoming, respect, and inclusion, which supports the diversity of gender, religion, ethnicity, culture, and other aspects.

In the month that celebrates the International Gay Pride Day (June 28), CENARIUM, through the Diversity editorial, brings a series of articles and special contents that enable the debate and reflection on issues that address the concerns, struggles, and achievements of this segment of the population.

For almost two years, the section has been doing pioneering work in the state of Amazonas in addressing issues that are generally considered taboo. With sociopolitical, socioeconomic, and behavioral approaches, the mission of breaking barriers and demystifying prejudice has been possible because of the mixture of seriousness and lightness of a work that establishes a direct connection with the public.

“Respect and Equity”

For the general director of CENARIUM MAGAZINE, Paula Litaiff, besides showing support to the LGTBQIA+ community, the action is a tool that undoes paradigms, breaks prejudices, promotes equity, and expands plural and welcoming narratives.

“It’s not just the act of joining an ‘icon’, it’s encouraging other companies to promote respect towards the agenda. It is using journalism as a social commitment, fostering stories that are attentive to the needs, struggles, conquests, and celebrations of the community. Our policy is to defend diversity, inclusion, and accessibility,” comments CENARIUM‘s executive director.

Beyond the date

For designer Letícia Pereira, 24, the attitude, although simple, has a high political impact and positive influence in the market. Lesbian, and always attentive to issues and initiatives that involve the cause, she points out that she usually observes when, in fact, organizations really embrace the theme.

Companies such as O Boticário, Melissa, Uber, Facebook, GNT, Renner, Natura, and Itaú are some of the market names that usually adhere to the colors of the LGBTQIA+ flag in June.

“In recent years, I have noticed that the market sees in this period an opportunity to gain visibility, but we know that when companies show themselves to be truly allied with the LGBTQIAP+ population, their stance goes beyond the month of pride. Do research, get informed if that place is really a partner. I believe that small attitudes like these are super-valid, as long as they truly imprint the internal policy of the institution, that we have more partners to celebrate the pride of our existence,” points out the designer.

LGBTQIA+ Pride Month

June 28 is the date chosen to celebrate LGBTQIA+ Pride. The celebration has its origin in 1969, in Stonewall, in the United States, when there was a rebellion where lesbians, gays and drags confronted police officers seeking respect and warning against homophobia and transphobia.

In the 1970s, the LGBTQIA+ movement took space and gained strength in Brazil, and struggled to conquer a free society without prejudice related to sexual orientation and gender identity. However, it lost strength in the 1980s, when the HIV virus boomed, claiming many victims and placing homosexuals as a risk group and the most vulnerable until then.

Over the years, concepts have changed, but the fight for respect, space and the desire to live more safely, especially in a country with high rates of violent deaths of LGBQTIA+ people like Brazil, continues.