Início » Manauara commerce is preparing for Mother’s Day; research indicates that 98% of interviewees will buy gifts

Manauara commerce is preparing for Mother’s Day; research indicates that 98% of interviewees will buy gifts

In the first semester of this year, more than 4,000 children were registered without the father's name on the birth certificate (Reproduction)

April 28, 2022

10:04

Ívina Garcia – Cenarium Magazine

MANAUS – The Amazonian trade begins to prepare for one of the most profitable holidays in the calendar: Mother’s Day, celebrated on May 8 this year. A survey by the Instituto Fecomércio de Pesquisas Empresariais do Amazonas (IFPEAM) points out that from 308 people heard, 98% intend to buy gifts for their mothers.

Perfumes and cosmetics are the main items chosen as gifts and according to the survey, 27% of respondents intend to give these items as a present, followed by shoes (19%) and clothing (16%). In the survey, 72% of respondents see the date as an opportunity to thank their mothers for everything they have done or will do.

According to the president of Fecomércio AM, Aderson Frota, the trade needs to be aware of the impacts of price increases and customer behavior in this period. “People today are cautious, because the crises that triggered the increase in prices and compromised income, are still present in the economic scenario of commercial activity. This requires the attention of Commerce, so that it takes credit, promotions, and advantages, and stimulates the production of a positive result for the sector”, he analyzes.

Two weeks before the date, some consumers are already getting ready to go shopping. Psychologist Rayanna Frank is one of these people who is already researching and preparing the pocket for the present. “My mother is a vain woman who likes to take care of herself and always be neat and tidy, so I like to give her presents geared towards this: some pretty accessories or clothes, skin care products, makeup, body cream, a day at the salon, etc. Besides everything she is a housewife, so I give her a rest from her activities and take her to a nice coffee shop or restaurant.

Heated commerce

On Wednesday, 27, governor Wilson Lima (União Brasil) announced the authorization of the payment of the first part of the 13th salary of the state civil service for May 5 and 6, which will benefit working servers, retirees and pensioners.

According to data released by the State Department of Finance (Sefaz), the government will inject, approximately, R$ 290 million in the economy. “We will pay 50% of the Christmas bonus and this money will be in the account of the servers on 5 and May 6, on the eve of Mother’s Day and the month of the worker,” said Wilson Lima, in a video published on their social networks.